Wednesday, November 30, 2011

SEOP on building online communities

SEOP, one of the world’s leading search engine optimization and online marketing companies understands the value of fostering strong relationships online. Binding SEO with social media marketing strategies has become the norm in the social Web for brand owners who want to reach out to their demographic.


From October 21, 2011



By fusing SEO and social media marketing techniques, gathering followers along the way is expected, which is why it is wise to develop a relationship with them through regular interactions and a steady flow of valuable content. These initiatives can influence loyalty among them, converting them into an army of dedicated friends who can help protect your online reputation.


SEOP shares a few suggestions to help your growing community of online followers grow and thrive online:


From October 21, 2011



*Pull everyone else into your fold, and then unify them into an active community around your brand. Identify the people who make up your demographic – it will help you understand the kind of approach to take in order to appeal to them, as well as the language to use in your content and the types of tools you’ll need to leverage on.


*Feed them with compelling content – something that will grab their attention – feed their curiosity, and answer their questions. This will help create buzz for your brand and allow you to interact with the people who are on the consuming end.


*Make your content easily accessible. Make sure they’re easily searchable online. Take advantage of social media sites to help distribute content or links to pages.


*Accept and respond to comments. Conversations influence the exchange of ideas, enriching the user’s experience with your brand or site.


SEOP Photo Credit: Earnnews24.com



Find more SEO tips at SEOP.com.