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| From SEOP™ |
Having a Twitter profile allows brands to proactively launch campaign strategies to drive online growth, thanks to microblogging site’s massively popular ecosystem. However, simply being on Twitter won’t easily give you the results you expect – like most SEO efforts, it needs careful planning, a mapped out campaign, and an integrated approach. SEOP shares valuable tips for jumpstarting your Twitter campaign:
Identify your goals
Keeping in mind why you’re integrating Twitter into your SEO campaign motivates you and helps you focus on making the right decisions online. Connecting with followers, content dissemination, and driving traffic to websites are the most common goals for brands/companies on Twitter – you may modify these or make your own goals and line up possible courses of action to match each one.
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| From SEOP™ |
Build your community
Find where your potential followers are and foster them into a thriving community around your brand. This includes identifying who make up your demographic, because by having a deep understanding of who are in your niche, you can craft strategies that are designed to draw them out, pull them into your fold, and have them happily stay there. Establish a meaningful relationship with your followers.
Develop an engagement strategy
Devise the right kind of approach to appeal to your followers – the language you’ll use, the identity you’ll carry, and the amount of transparency you’ll show. Take advantage of the real-time component of its messaging platform, and determine the best times to tweet and put into motion the best Twitter practices you’ll discover over the course of your campaign.
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| From SEOP™ |
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