Search engine what? Notes on a billion-dollar industry

Image Credit: admablog.com

Search engine optimization is one of those lurking industries that quietly topped the billion-dollar mark only a few years after they gained ground. Its growth is impressive considering it remains a backroom practice, instilled into the wiles of edgier businesses and eluding staunchly luddite entrepreneurs. Yet, even as mom-and-pop products and services are quaint mainstays of modern economies, the resort to modern and Web-based business promotions keeps increasing over the years. In 2012, the industry is worth more than USD20 billion.

Image Credit: upwordsem.com

Growth forecasts are even more bullish as the key results for search engine tools are redefined. Before, the one-track vision of netting more customers from appearances in search results drove SEO strategies. Businesses matured alongside this development; consequently, clientele and competitors became increasingly wired. The traditional marketplace lodged its humdrum into the Internet, and search results were vendors’ hawk cries.


The noise from the melee was both injurious and affirmative to businesses. Since traffic is already there, Web marketers now strobed reputation and brand management. It’s the fish vendor all over again, weaning himself from sticky word of mouth about his catch. Driving traffic to specific products and services is becoming secondary to winning the image game, and generating industry staying power in turn.

Image Credit: iowaadguy.wordpress.com

As a result, the new functions of SEO --- that of building up products and services and cleaning out bad raps --- make it seem a standard public relations module. Many practitioners embrace this new job description, believing it allows the industry to transcend either the wisdom of crowds or the stupidity of the masses by a search result click.


SEOP offers more insights on the SEO industry. Visit its website.

Armed to the teeth with social networks: No website is an island

If interconnectivity online means having to be repetitive, then businesses can’t do better than rid themselves of self-consciousness. Online presence, the ethos of Web marketing, is a nag. It’s a surround-bandwidth experience for target markets that follow the same businesses across several social networks like Facebook, Twitter, and Pinterest. The latter are only too happy to create advertising-friendly environs, which nudge the value of their stocks upward.

SEOP Image Credit: sitecoresnippets.blogspot.com

One can imagine how this might be a problem, but it isn’t. There have been complaints of ad swamping in single social networks, but consumers are not likely to mind seeing the same promotions on Twitter as on Facebook. These two social networks were clever enough to chuck ubiquitous ads in their inception and hand the power of subscribing to brand marketing strategies over to their members. It’s like giving TV watchers the push button for ads they want to see, as opposed to imposing them over uniform air space.

SEOP Image Credit: earnnews24.com

Established brands also know better than to pester their markets. While their websites need to be connected to the social networks to receive attention, as well as have complementary social network pages to audit consumer feedback and facilitate customer service, each of their updates is borne of strategies. The main objective is to lure, and they’ll do so with persuasive material. Viral video and photo ads are big productions with aesthetic value and mass sensibility. They’re also the kind of entertainment the consumerist social network generation would want to see.

SEOP Image Credit: ehowportal.com

Read more of SEOP’s take on search engine optimization and search engine marketing at this website.