REPOST: Why Do Marketing Managers Continue To Ignore Google+?

Having Google+ presence can boost your company’s online rankings, particularly on Google, yet some companies still overlook it in favor of more popular social networking sites. This article explains why this is so.

Why, indeed. Online Marketing exec Ciaran Treacy, in Dublin, notes in a recent post for The Sociable that when he goes into a company to set up social media they tend to focus on where the populace currently is, not “where I need to be.”

Particularly for older/established marketing leads they consider Facebook FB +4.18% to be dominating youth, Twitter dominating influencers, LinkedIn LNKD -2.31% dominating professionals… and Google GOOG -0.32%+? As it turns out, Treacy points out, Google dominates “search”.

The operative concept here is “because it’s Google”. By being tied into the biggest search engine in the world, Google is able to intrinsically pull results from other Google properties, such as YouTube, especially, but also from all other social platforms (whereas the locations such as Facebook are pretty much a “walled garden,” Treacy remarks).

Even as the newest entrant to the social media party (Google+ premiered in Summer 2011), Google+ is the second largest social media platform in the world. It is second only to Facebook with more than 500M registered users of which 135M post active updates, according to Carter Hostelley, the founder and CEO of LeadTail.com, a company that focuses on online marketing research, consulting and tools.



When Carter asks marketers what’s keeping them from jumping on the Google+ bandwagon, this is what he said he hears most often:

• I’m already on the other social networks and don’t need another one
• I have no reason to be on Google+
• I tried it but gave up since nothing really was going on
• It’s not a real social experience, so it was boring
• It’s not intuitive and too hard to understand

Carter mentions another reason for marketers’ relative lagging adoption is that Google+ is not yet highly cross-posted to Twitter – the most recent LeadTails report about Marketing Executives on Twitter shows that in Twitter cross-posting Google+ is not even within the top ten, while LinkedIn, Instagram, Vine, Facebook and Pinterest were all on the list. That report will be updated with new data within the next two weeks, Carter says, and I will report any significant updates when the new research appears.

What’s the biggest reason for marketers to get over the hurdles, according to Carter? “I ask my clients, ‘Do you want to show up higher in search?’” Yes, they certainly do. Furthermore, Google+’ ability to hook into destination websites is an extremely attractive means to drive content and authorship delivery and to support efficient ecommerce.

Here’s my own personal advice to marketers still on the fence about Google+: Regardless of the reasons for slow adoption, it’s interesting to note that the presence of many brands still testing the water in Google+ are mere placeholders—account pages set up with little of note going on. My observation is this: Kudos to the organizations smart enough to dive in and establish a foothold in the places their competitors aren’t. So if you’re not involved with Google+ yet, what’s holding you back?

SEOP is one of the leading online marketing companies in the world. Visit this Twitter page for SEO tips.

SEO and visual content: How to drive traffic to your site using photos and videos

Regarding search engine optimization (SEO), most people would think in terms of keyterm optimization in text content. But your SEO efforts can be taken a step further through other means. One way to do so is by incorporating visual content to your website.

An often overlooked method, optimizing images and videos for search engines is an effective way to drive traffic to a site. In its official blog, SEOP asserts that images have become the media of choice for many, as shown by the popularity of photo-sharing sites like Tumblr, Pinterest, and Instagram.

Image Source: whitehouse.gov

Image optimization
To make your photos rank high on an image search engine results page, remember that keyword relevance is important to photos as with optimized text. Choose photos that are relevant to the text content of your webpage, and place keywords in the file name and the alt text. Adding captions to the images is also recommended.

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Video optimization
A Forrester Research study shows that videos are 53 times more likely to generate a first-page ranking than conventional SEO methods. But when it comes to using online video content to pull website traffic, many are still confused as to how it is done effectively. To make your videos work for both viewers and search engine crawlers, there are two things to remember: (1) keyword implementation and (2) linking strategy.

Keep in mind the keywords you’ll be targeting. Use these keywords strategically in the video’s filename, the title tags and metadata, and the URL of the page where your video will appear.

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To get more people to find you online and to motivate them to backlink, you must formulate a good linking strategy. Whether you’re uploading the video on your site or on Youtube or Vimeo, choose a hosting strategy that aligns with your goals. SEOP suggests linking up the new to other related videos in your media archives, and sharing the video update through your social media profiles for the chance to stream it to a wider range of viewers.

Implementing an SEO campaign can be a murky process for many website owners. SEOP.com shares a lot of great tips on search engine optimization.

Tags: SEO, search engine optimization, images, videos, linking, visual content, website traffic

A look at the scoreboard: 2012's SEO wins and fails

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2012 was a big year for the Internet. The baby boomer demographic hopped onboard, the Pope joined Twitter, and Facebook became the most valuable company to ever go public. The Internet became the new venue for almost all interaction. Letters were replaced by emails, shopping became clicking delivered to the door, and hours of commute– not to mention hundreds of dollars in fares– were saved by working in the comfort of one’s pajamas.

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The migration of offline activities to online counterparts inspired a multitude of other services. An Internet “win,” search engines became a vital utility, organizing myriad content into digestible lists, and corporate “search marketing” became the new PR. It seemed easy enough to engage in web communication campaigns, what with the nearly negligible cost of cyberspace compared to the thousands of dollars spent on print and major media advertising. In the rush to engage consumers online, it seems most companies did not foresee search methodology changing. Google, the main source of site traffic for many online businesses, made adjustments to its search procedures. In changing the way websites were ranked, Google affected business visibility and rendered much of the marketing content irrelevant. Where online marketers and content “spinners” thought they had won, they had actually begun to fail.

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Approaching a more cautious 2013, Internet marketers now steer away from old tricks. Content is more genuine and reliable, written with original thought and rid of strategically placed keywords. Perhaps, in light of this change, the true win is clean content: informative and self-governing– consistent with the first intentions of the Internet.



Search engine optimization is a necessary tool in ensuring website visibility. SEOP ranks among top SEO companies and service providers. See this website for its updates.

Search engine what? Notes on a billion-dollar industry

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Search engine optimization is one of those lurking industries that quietly topped the billion-dollar mark only a few years after they gained ground. Its growth is impressive considering it remains a backroom practice, instilled into the wiles of edgier businesses and eluding staunchly luddite entrepreneurs. Yet, even as mom-and-pop products and services are quaint mainstays of modern economies, the resort to modern and Web-based business promotions keeps increasing over the years. In 2012, the industry is worth more than USD20 billion.

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Growth forecasts are even more bullish as the key results for search engine tools are redefined. Before, the one-track vision of netting more customers from appearances in search results drove SEO strategies. Businesses matured alongside this development; consequently, clientele and competitors became increasingly wired. The traditional marketplace lodged its humdrum into the Internet, and search results were vendors’ hawk cries.


The noise from the melee was both injurious and affirmative to businesses. Since traffic is already there, Web marketers now strobed reputation and brand management. It’s the fish vendor all over again, weaning himself from sticky word of mouth about his catch. Driving traffic to specific products and services is becoming secondary to winning the image game, and generating industry staying power in turn.

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As a result, the new functions of SEO --- that of building up products and services and cleaning out bad raps --- make it seem a standard public relations module. Many practitioners embrace this new job description, believing it allows the industry to transcend either the wisdom of crowds or the stupidity of the masses by a search result click.


SEOP offers more insights on the SEO industry. Visit its website.

Armed to the teeth with social networks: No website is an island

If interconnectivity online means having to be repetitive, then businesses can’t do better than rid themselves of self-consciousness. Online presence, the ethos of Web marketing, is a nag. It’s a surround-bandwidth experience for target markets that follow the same businesses across several social networks like Facebook, Twitter, and Pinterest. The latter are only too happy to create advertising-friendly environs, which nudge the value of their stocks upward.

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One can imagine how this might be a problem, but it isn’t. There have been complaints of ad swamping in single social networks, but consumers are not likely to mind seeing the same promotions on Twitter as on Facebook. These two social networks were clever enough to chuck ubiquitous ads in their inception and hand the power of subscribing to brand marketing strategies over to their members. It’s like giving TV watchers the push button for ads they want to see, as opposed to imposing them over uniform air space.

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Established brands also know better than to pester their markets. While their websites need to be connected to the social networks to receive attention, as well as have complementary social network pages to audit consumer feedback and facilitate customer service, each of their updates is borne of strategies. The main objective is to lure, and they’ll do so with persuasive material. Viral video and photo ads are big productions with aesthetic value and mass sensibility. They’re also the kind of entertainment the consumerist social network generation would want to see.

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Read more of SEOP’s take on search engine optimization and search engine marketing at this website.

Crash course: SEOP and SEO for blogs

SEOP is a trusted authority on search engine optimization, social media marketing, Internet marketing, PPC Management, and similar strategies. With over 12 years of experience, the company offers a cost-effective search engine optimization service to help businesses attract new customers by listing them among search top results.
 

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One common misconception about blogs is that they don’t get as much traffic as websites. The truth is, blogs are more trusted and frequented by consumers because they are deemed to offer more realistic, "unpaid" evaluations on products and services. Knowing this, bloggers have begun to employ search engine optimization techniques to gain subscribers. While this has been effective, some bloggers overdo it, applying every SEO strategy available.

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With their Thematic Optimization™, SEOP helps clients sell products and services with maximum revenue.

The truth is, bloggers need not be an SEO expert to succeed in high Google rankings; they simply need to apply the appropriate techniques:

• Using community-generated keywords: The key to appearing in the top Google results is tagging search terms that visitors actually use.
• Optimizing permalinks: Bloggers often leave their hosting site to assign the URL to their posts without realizing that their site and post’s URLs also double as keyword holders for search engine crawlers. By inserting keywords in blog post URLs, blogs are further optimized.
• Using a straightforward blog theme: Design is important in capturing subscriber attention, but the easier visitors can navigate a blog, the quicker Google can build links to relate keywords to a blog’s content.

By selecting the SEO techniques suitable for a blog and audience, bloggers can optimize their sites at low to no cost with immediate results.

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To read more about SEOP, visit this website.

Building an image: SEOP and putting the team together

SEOP, a global online marketing firm, has mastered the intricate manner by which search engine optimization operates. By the same token, the firm is also aware of how massive the undertaking could be. Beyond strategic thinking, execution is the greater challenge that demands specific skills, talents, and specialization.



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Experts from different fields and aspects of Internet marketing are needed to run an SEO campaign. From area strategists to content creators and web developers, people are needed to build well-oiled SEO machineries. This does not mean, of course, that a company ought to hire every fresh talent that appears at its doorstep. SEOP believes in finding people with the proper set of skills to drive a campaign forward.




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Companies with enough wherewithal could easily partner with other SEO firms and rely on its resources. Some choose to hire from within their own teams—content creators and web developers are common stock even in traditional media marketing firms. However, most firms find it necessary to hire people with specific skill sets. After all, it is still best to hire people with definite SEO experience, or those who will need minimum training upon entry. For instance, seasoned SEO writers could cope better with the campaign’s demands than a novelist in search for a new career. In the same vein, managers, link builders, and analysts form the integral structure of maximizing a campaign where experience has a definite advantage.



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Read more about SEOP and its services by logging on to www.seop.com.