Creative Dead Ends: SEOP Optimizes 404 Error Pages with Haikus, Poems, and Irony

“Four-oh-four” error pages are the anticlimax of a rather perfect and productive online activity. But to err is human, and search navigator SEOP figures it is humanly possible, for designers and developers, to pick it up from there and find a way out.

From Smashing Magazine

Express it with a haiku or two, like infusing humor at the waiting area when the landing has been perfect but the airport is wrong. Telling a visitor of a site glitch, whether it is caused by a mistyped url or a broken link, need not be blinding and downright boring. Let creativity give clear direction to the lost.

From Rainer

With a brilliant dead end depiction through appealing images, or by waxing poetic, you can redirect random clickers to the start page or make them a short list of suggestions. The bottom line, SEOP remarks, is tapping into the potential of a 404 error page to convert an apparent loss to an unexpected profit.

From AlphOmega

Pumping irony into the error page can very well be the search engine optimization juice for your homepage. Probable clients may be viewing your 404 now, and crafting a nifty, user-friendly approach to mistaken web addresses can make them linger—and that in the roundabout of the wrong way, they will find the right link you provided and take off from there.

From Smashing Magazine

SEOP is one of the leading search marketing firms in the world. Check out the company's blog to learn more SEO tricks of the trade. Visit www.seop.com for more information.