SEOP on Image Optimization

Optimizing images for search engines is, until recently, one of the most neglected SEO practices. SEOP, one of the top search engine optimization and marketing firms in the world, affirms that it is important to fill your site with images relevant to its content - relevant images provide a break for the eyes and help layout a page. Embedding images can also help the website figure highly on SERPs. With Google’s Universal Search feature, related images and videos show up on the third or fourth notch of its SERPs, opening another area for the discoverability of your site. This is why site owners and developers must take advantage of image optimization.

From SEOP™

Here are some helpful tips for optimizing images for search engines:

*Images should relate to the overall message delivered in content and that the text that wraps around them should be keyword-rich. SEOP suggests adding captions underneath. This technique makes images more relevant, SEO-wise, prompting spiders to associate one with the other, thus resulting in more chances of ranking highly on blended SERPs for keywords you’re targeting.

*Add context to your graphic files by changing the default filenames with brief, descriptive words that include your targeted keyword/s, using hyphens as separators.

From SEOP™

*Fill out all the ALT tags within the page – should the image fail to load, ALT tags let both search engine robots and human readers know what’s supposed to be there. Descriptive phrases and keywords are strongly recommended, although extremely lengthy phrases and copious keywords must be avoided at all times.

From SEOP™

Learn more about SEOP at www.seop.com, and for optimization tips, visit the SEOP blog.