SEOP, one of the world’s leading search engine optimization and marketing firms, discusses the importance of podcasting, and how it is a great content and news distribution platform.
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| From SEOP™ |
Podcasting is a modern way to present content on your web site or blog. Audio podcasts are a modern twist to traditional real-time talk radio, featuring a wide variety of topics ranging from popular fields of interest to niche topics that cater to a more specific type of audience. A convenient feature is that they’re easily downloadable and are ideal for listening on-the-go. Featuring an actual speaking voice, it easily gives your brand instant personality and a more interactive experience for your target demographic, making communication more personal and allowing for more dynamic relationships.
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| From SEOP™ |
SEOP says that site owners should take advantage of the many benefits of podcasting - it can even serve as an extra avenue for repurposed content, and may be offered as add-ons to supplement the actual content of your site. Since most podcast listeners prefer to listen right off iTunes, you can develop podcasts as distinct outlets where you can deliver your message, while at the same time, driving traffic to your site. You can boost online presence by announcing your products and services, as well as site updates, new features, and promotions, and giving out a call to action to visit your site during the podcast proper.
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| From SEOP™ |
Drive more traffic to your site using innovative, interactive means. Visit www.seop.com for more information.
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