SEOP: Developing content optimized for the Web

Search engine optimization and marketing firm SEOP expounds on the importance of constructing website content that caters to both human readers and search engine spiders. In spite of the many elements involved in every campaign, at the end of the day, “content is king.” Thus, the company ensures that content does not only optimize keywords and phrases but also provides valuable content. The company’s team of writers constantly produces content-articles, blogs, press releases, and syndicated articles that enhance website traffic and provide readers with relevant data.

From SEOP™

Keywords and Phrases
Typically, site development involves tweaking codes, linking structures, and improving on-page site designs. Whether the task is about launching a client’s initial website or polishing up an existing website, SEOP believes it is quintessential to place search engine techniques at the top of the list when laying out the foundations of a website.

From Techie Mania

Below are some notes about keywords:


1. Proper keyword or phrase placement should be carefully studied.
2. Keywords should be seamlessly integrated into the content.
3. Keyword stuffing should be avoided by supplying the content.


Content
Regularly updated content not only provides significant data, but also attracts spiders, making the website have better chances in ranking high in search engine results.

From SEOP™

Below are a few reminders when structuring SEO-driven content:


1. Appropriate content marketing tactics should be employed.
2. It is best to determine a publishing schedule to ensure the site will be updated regularly.
3. The content should be compelling and would engage readers.

From SEOP™

Learn how you can improve your website content with the help of SEOP. Visit www.seop.com.

SEOP on building online communities

SEOP, one of the world’s leading search engine optimization and online marketing companies understands the value of fostering strong relationships online. Binding SEO with social media marketing strategies has become the norm in the social Web for brand owners who want to reach out to their demographic.

From October 21, 2011

By fusing SEO and social media marketing techniques, gathering followers along the way is expected, which is why it is wise to develop a relationship with them through regular interactions and a steady flow of valuable content. These initiatives can influence loyalty among them, converting them into an army of dedicated friends who can help protect your online reputation.


SEOP shares a few suggestions to help your growing community of online followers grow and thrive online:

From October 21, 2011

*Pull everyone else into your fold, and then unify them into an active community around your brand. Identify the people who make up your demographic – it will help you understand the kind of approach to take in order to appeal to them, as well as the language to use in your content and the types of tools you’ll need to leverage on.


*Feed them with compelling content – something that will grab their attention – feed their curiosity, and answer their questions. This will help create buzz for your brand and allow you to interact with the people who are on the consuming end.


*Make your content easily accessible. Make sure they’re easily searchable online. Take advantage of social media sites to help distribute content or links to pages.


*Accept and respond to comments. Conversations influence the exchange of ideas, enriching the user’s experience with your brand or site.

SEOP Photo Credit: Earnnews24.com

Find more SEO tips at SEOP.com.

Going offline: SEOP on doing things old school

From SEOP

In the new media age, doing things the old-fashioned way seems a bit out of place. That, however, doesn’t stop it from being irrelevant, says SEOP. Search engine optimization need not rely entirely on Web-based tactics alone; Offline SEO, as oxymoronic as it sounds, can greatly enhance any SEO campaign through means usually reserved for old-school advertising.


Take for instance, regular old business cards. The reliable standby for advertising business on an interpersonal level, a business card with website information can be very helpful in generating website traffic. On a related note, conventional networking and events, although more like marketing, can very well do the same thing.

From Pipelines International

Even old-fashioned advertising can work, albeit very passively. While it does not increase rankings per se, distributing the URL through TV, Radio, and Print can greatly increase awareness of the site.


SEOP adds that although the main SEO should remain online, the offline part of SEO can add to the overall effectiveness of the campaign, particularly for niches. And much like traditional advertising, offline SEO relies mainly on constant presence to create a closer tie between the customer and the brand, in this case, the website.

From SEOP

In the fast-paced world of SEO, any means of getting traffic to a website must not be overlooked; innovative, nontraditional means are encouraged. Turning back the clock can be just as good as moving forward. More information on offline SEO can be accessed from the SEOP.com blog:www.seop.com/blog.

Noisy newsfeeds, frazzling online friends: SEOP’s case for social media offenders

No, SEOP—a master of the search engine marketing mechanics—has not issued any social resident a ticket for any Internet-based infraction. But you can. You can now blow the whistle and blast the siren to stop all the social media noise that may be blocking your brand marketing success, or hampering your personal browsing time.

From a blade and some blood

Thanks to the ingenuity—peppered by a good dose of humor—of the team at Knock Knock, a California-based creator of fun and functional real-life notepads, the virtual world may have just been treated an upgrade on civilization. The company gives you your own version of citizen social media cop: Social Media Citation, a 50-sheet actual notepad that resembles the citations issued by police officers to civil offenders.

From Hannah Bob

SEOP likes the comprehensive list of ground rules adopted by the nifty gift item. There is something on it for the perennial poker who floods your notifications inbox, the crafty social gamer who pollutes your newsfeed with requests for virtual items, and the photo fanatic who tags unflattering images of other people. The guilt extends to "Cultural, political, and/or racial insensitivity and Excessive vulgarity."

The citations can be sent to friends in good fun, but it very well reminds everybody that though the social media etiquette may have remained unwritten yet, there are no excuses for online habits that go out of point and may even possibly spoil a good SMM campaign. As the handy notepad puts it,

“The same ground rules that apply to face-to-face interactions apply online, and committing the [infraction/s below is/are] just as uncouth or downright boring. Remember, when you post something to your wall—we can see it.”

From SEOP IMAGES

Visit www.seop.com/blog for more practical tips on how to navigate the social media market.

Writers, hear ye: SEOP lists the best writing practices for producing multimedia content

From SEOP IMAGES

If you are a blogger, content developer, or copywriter, you too are aware of the many challenges that writing can bring. SEOP, one of the world’s leading search engine optimization and marketing firms, cites that pressures brought about by deadlines, writing about alien niches, and being trapped in the pothole called writer’s block are among the many factors that make content production more difficult than it already is. The following are some of the best writing practices that can help you make the whole process of content creation easier.

From SEOP IMAGES

• Plan the content. Procrastination results to cramming. It is advisable for writers to take on tasks as soon as they come. That way, the content will be finished early and you will have enough extra time to do other things. According to SEOP, planning content ahead of time will let you keep up with blogging schedules, and help you map out content strategies and search for interesting content for your readers ahead of time.

• Don’t obsess over unpublished content. Many writers waste time fussing over their written content – changing terminologies, rearranging words and sentences, even rehashing entire paragraphs. The best thing for you to do is review your work, send it to the editor, and make changes or revisions following the editor’s notes.

• Always create an outline. A well-balanced content is a result of a well constructed outline. An outline will provide the direction for you and your write-up to prevent misdirecting tangents and keep your concentration on your topics and goals.

From SEOP IMAGES

• Arm yourself with the right tools. Know your way around your topic by doing a thorough research and gathering important information and relevant details. SEOP also notes that understanding HTML and how it works are also important. Even knowing the basic codes will help you modify your posts’ layout. You can change format fonts, include tables and multimedia elements in your post, and personalize other on-page objects.

For more tips about content writing and SEO, visit www.seop.com/blog.

Vanishing the Dry Writing Spell: SEOP Shares Tips on How to Get Fresh Blogging Ideas

SEOP, one of the world’s top online marketing firms, knows that in order for you to keep your website relevant online and give search engines something to index on a regular basis, it is best to keep a blogging schedule and update the site content regularly. This also allows you to develop a cult following, which will eventually result to an increase in your site’s online presence helping it climb up search engine results pages.

From SEOP IMAGES

Updating the content of a website can be difficult at times especially when bloggers like you are having a hard time finding new topics to write about. One of the worst and most difficult challenges that writers encounter is having the proverbial "writer’s block." To get out of the writing funk, SEOP suggests you try the following:

• Stop and take a break. To get your creative juices flowing again, have a change in scenery by taking a short walk, listening to some music, reading a book, playing around social media websites, or doing some doodles. Do anything that will keep your mind off the workload for several minutes to an hour. Taking a break will help refresh the mind and prepare it to go back to work with a clear head and hopefully new writing ideas.

From SEOP IMAGES

• Repurpose old content. Backtrack your older blog posts where you might pick up a couple of fresh ideas and turn them into other media forms.

• Take a different direction. Explore other sides of your previous blog topics. This can influence discussions among your blog followers.

• Take the Devil’s Advocate. Challenge your own opinions from your old blog posts. Taking the opposing side of your own standpoint lets you explore the pros and cons of your opinions. This will present an unbiased and more balanced view on any topic.

• Do more research. Another tip SEOP gives on how to get new ideas for blogging is taking an old topic and expounding it further. Research for more proof from highly reliable sources such as experts and scholars involved in your topic.

• Turn old content into other forms. Translate your previous content into videos, podcasts, and charts to provide better context about the topics you are discussing. Visual and audio presentations are something your visitors can consume and come to, plus they provide a break for the eyes and help layout a page.

From SEOP™

Log on to www.seop.com for more.

SEOP on the Benefits of Podcasting

SEOP, one of the world’s leading search engine optimization and marketing firms, discusses the importance of podcasting, and how it is a great content and news distribution platform.

From SEOP™

Podcasting is a modern way to present content on your web site or blog. Audio podcasts are a modern twist to traditional real-time talk radio, featuring a wide variety of topics ranging from popular fields of interest to niche topics that cater to a more specific type of audience. A convenient feature is that they’re easily downloadable and are ideal for listening on-the-go. Featuring an actual speaking voice, it easily gives your brand instant personality and a more interactive experience for your target demographic, making communication more personal and allowing for more dynamic relationships.

From SEOP™

SEOP says that site owners should take advantage of the many benefits of podcasting - it can even serve as an extra avenue for repurposed content, and may be offered as add-ons to supplement the actual content of your site. Since most podcast listeners prefer to listen right off iTunes, you can develop podcasts as distinct outlets where you can deliver your message, while at the same time, driving traffic to your site. You can boost online presence by announcing your products and services, as well as site updates, new features, and promotions, and giving out a call to action to visit your site during the podcast proper.

From SEOP™

Drive more traffic to your site using innovative, interactive means. Visit www.seop.com for more information.

SEOP on Image Optimization

Optimizing images for search engines is, until recently, one of the most neglected SEO practices. SEOP, one of the top search engine optimization and marketing firms in the world, affirms that it is important to fill your site with images relevant to its content - relevant images provide a break for the eyes and help layout a page. Embedding images can also help the website figure highly on SERPs. With Google’s Universal Search feature, related images and videos show up on the third or fourth notch of its SERPs, opening another area for the discoverability of your site. This is why site owners and developers must take advantage of image optimization.

From SEOP™

Here are some helpful tips for optimizing images for search engines:

*Images should relate to the overall message delivered in content and that the text that wraps around them should be keyword-rich. SEOP suggests adding captions underneath. This technique makes images more relevant, SEO-wise, prompting spiders to associate one with the other, thus resulting in more chances of ranking highly on blended SERPs for keywords you’re targeting.

*Add context to your graphic files by changing the default filenames with brief, descriptive words that include your targeted keyword/s, using hyphens as separators.

From SEOP™

*Fill out all the ALT tags within the page – should the image fail to load, ALT tags let both search engine robots and human readers know what’s supposed to be there. Descriptive phrases and keywords are strongly recommended, although extremely lengthy phrases and copious keywords must be avoided at all times.

From SEOP™

Learn more about SEOP at www.seop.com, and for optimization tips, visit the SEOP blog.

Creative Dead Ends: SEOP Optimizes 404 Error Pages with Haikus, Poems, and Irony

“Four-oh-four” error pages are the anticlimax of a rather perfect and productive online activity. But to err is human, and search navigator SEOP figures it is humanly possible, for designers and developers, to pick it up from there and find a way out.

From Smashing Magazine

Express it with a haiku or two, like infusing humor at the waiting area when the landing has been perfect but the airport is wrong. Telling a visitor of a site glitch, whether it is caused by a mistyped url or a broken link, need not be blinding and downright boring. Let creativity give clear direction to the lost.

From Rainer

With a brilliant dead end depiction through appealing images, or by waxing poetic, you can redirect random clickers to the start page or make them a short list of suggestions. The bottom line, SEOP remarks, is tapping into the potential of a 404 error page to convert an apparent loss to an unexpected profit.

From AlphOmega

Pumping irony into the error page can very well be the search engine optimization juice for your homepage. Probable clients may be viewing your 404 now, and crafting a nifty, user-friendly approach to mistaken web addresses can make them linger—and that in the roundabout of the wrong way, they will find the right link you provided and take off from there.

From Smashing Magazine

SEOP is one of the leading search marketing firms in the world. Check out the company's blog to learn more SEO tricks of the trade. Visit www.seop.com for more information.

SEOP: In the Forefront of the Future of Search Engine Optimization

SEOP, one of the premier search engine optimization and marketing firms in the world, is bent on staying in the forefront of the future of search. As the industry evolves, so does the firm in its commitment to provide only the most relevant, effective, and superior array of SEO-centric services to its clients.

From SEOP IMAGES

Six years ago, novice developers can put up a basic doorway page and drive substantial traffic. A few years later, the combination of meta data and solid content with links became the best practice. Today, however, while high-quality content, precise meta data, and comprehensive linking matter highly in the search engine arena, they cannot match the relevance and effectiveness of SEOP’s proprietary strategies: Thematic Optimization™ and Information Architecture Optimization™.

From SEOP IMAGES

How does this work?

Major search engines like Google maintain their dominance in the search industry by providing a spectrum of pertinent, but sufficiently diversified selections for each key phrase searched: the more varied, credible, but relevant the search listings are, the more meaningful the experience is for the user—thus, the maintenance of trust. By leveraging SEOP’s signature methodologies, clients can expect to dominate in the Search Engine Results Pages (SERPs), because of the value and precision they provide Google and other search engine giants.

From SEOP IMAGES

With these unique systems in the core of the firm’s SEO-driven services, clients can expect that they, like SEOP, can stay ahead of competition for the long-term.

More information on Thematic Optimization™ and Information Architecture Optimization™ can be read at www.seop.com.

From SEOP™ Power To Grow